Don't have an Instabot account yet?
The Google Analytics node is used to send events that occur inside your bot, to Google Analytics as an event. This can be used for optimizing ad spend and traffic to your website by attributing specific Google Ads to business-important events that occur inside your bot such as "user provided email", or "user scheduled a demo."
Google Analytics requires Standard tier and up
Using advanced functionality in Instabot such sending bot conversion events to Google Analytics requires your Instabot account to be on the Standard tier or higher.
See our detailed support article for how to start sending bot conversion events to your Google Analytics account!
Updated over 2 years ago